Welcome to Murder Must Advertise, an email discussion list for every author who wonders about the best way to promote a new mystery book. Trade ideas and practical tips for touring, direct mail, advertising, and online promotion. Talk about where to get postcards made, how to tour on a shoestring budget, who to send press releases to. Publicists, web mavens, and booksellers are welcome, too.
Publishing is changing rapidly. The last two decades have seen the rise of the indie author, who publishes his/her own works, and the hybrid author who publishes traditionally as well as independently. Corporate mergers have left traditional authors in need of assistance in promoting their works in a very crowded field. For many, the task is daunting. Who do I connect with? How do I promote my works without turning off readers? What are the most beneficial uses of my marketing budget?